Threads are now available on the web as competition

In this photo illustration, the Twitter and Threads logos are displayed on a cell phone on July 05, 2023, in San Anselmo, California. — AFP



Threads is now live on Instagram’s website, according to Adam Mosseri, CEO of the social media network. Up until now, it has only been accessible via mobile devices as Meta sought to entice people away from Elon Musk’s Twitter.

The tech mogul Musk’s Twitter, now known as X, is facing a serious threat from the Meta-owned new social media site, which gained millions of members upon introduction. The competition between the two platforms has reached a new phase thanks to a new web version.

Mosseri — who is also leading Threads — wrote on his Instagram post: “ is now live for everyone. This is definitely one of the most requested features over the last few weeks. Still, plenty more to do to make the experience more complete, but wanted to get something simple out there sooner rather than later. Let us know what you think.”

A spokeswoman for Meta indicated in a different context that “The Threads team is working hard to bring this experience to parity with mobile, and will be adding more functionality to the web experience in the coming weeks.”

Elon Musk, who paid $44 billion for Twitter last year, has angered millions of followers with his contentious moves.

This new endeavor may be a success for Meta since it will be able to draw media professionals and professionals who use social media the most and post primarily from computers during work hours.

Early in July, Meta hurried out the X competitor and encouraged its more than one billion Instagram users to download it.

By this, Threads became the fastest-downloaded app ever, crushing the previous record held by artificial intelligence-powered (AI) ChatGPT.

However, the initial excitement did not last, with usage by the early adopters falling steadily ever since and users calling out for a web version of the app and other tweaks.

Tom Brady of the New England Patriots and Jennifer Lopez are two celebrities that were granted early access to Threads but haven’t posted very much.

The turbulence experienced at the platform since the 52-year-old took control last year undermined its success and led people to seek for alternatives. X, which was introduced by the CEO of SpaceX and Tesla, still reigns supreme as the platform for comment and news.

One measure of users, by the company Similarweb, showed that daily active users on the Android version of Threads dropped to 10.3 million from the peak of 49.3 million.

In the week of the Threads launch early last month, Meta CEO Zuckerberg cautioned the app would “take time to stabilise, but once we nail that then we’ll focus on growing the community.”

Because parent business Meta is unsure of how to negotiate the data privacy laws in the European Union, Threads is not available there.


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