Google intends to enhance search with AI dialogue, video snippets, and other features.

Google intends to make its search engine more “visual, snackable, personal, and human,” according to documents obtained by the Wall Street Journal on Saturday.

The move comes as artificial intelligence (AI) apps like ChatGPT gain popularity, showing a technology that has the potential to change the way businesses and society operate.

According to the article, the tech giant will move away from the “10 blue links” approach of showing search results and will add more human voices as part of the transition.

Google is poised to unveil new capabilities that allow users to converse with an AI programme, code-named “Magi,” at its annual I/O developer conference next week, according to sources familiar with the situation.

This year’s buzzword has been generative AI, with applications capturing the public’s attention and spurring a rush among corporations to build comparable solutions they believe will revolutionise the nature of work.

Google, a subsidiary of Alphabet Inc., did not immediately respond to a request for comment from Reuters.