Cupertino: Apple launched new smartphones Wednesday at prices analogous to recent models despite affectation and force chain straits, while unveiling a decoration digital watch with a price label to match.
While a 90- nanosecond donation at the company’s California headquarters didn’t include any surprise reveals, the tech mammoth did unveil new digital identification system to avert the need for a physical sim card.
The company’s newest smartphone, the iPhone 14, costs $799 for the base model– the same price as the current interpretation, while a decoration iPhone 14 Pro Max will go for $,100.
The set of streamlined products, which also includes new earbuds, is designed to keep guests pious to its economic technology ecosystem.
“Apple continued its strong growth in the first half of 2022, driven by robust demand for the iPhone 13– which was the best- dealing smartphone worldwide,” said Le Xuan Chiew, an critic at Canalys.
The capability to keep the iPhone prices flat reflected the benefits of diversifying the force chain to India after China’s zero- forbearance Covid programs waved product there, the critic said.
Wedbush critic Dan Ives said the launch event underlined Apple’s logistics strength.
“Taking a step back, launching 3 new core tackle products within the Apple ecosystem despite the biggest force chain extremity seen in ultramodern history is a major feat for Cook &Co., especially with the zero Covid shutdowns in China seen in April/ May,” Ives said.
Features of the new iPhone 14 include a further durable battery and new photographic capacities to capture “ultra wide” scenes and low-light settings.
The phones also contain an “exigency SOS” function to enable messaging to exigency services when outside of Wifi content.
The iPhone 14 Plus comes in a giant 6.7- inch(17-centimetre) screen that offers a better experience when playing games or watching vids.
Company officers touted new digital watch products with enhanced features. The Apple Watch Series 8– which can cover body temperature and other body functions– prices at$ 400.
The company also unveiled the Apple Watch Ultra, priced at $800, which includes a battery with enough lifetime for hardcore athletes “to complete a long- course triathlon,” according to an Apple press release.
Neil Saunders, critic at GlobalData Retail, described the new immolations as having “incremental advancements rather than groundbreaking new inventions,” adding that the company “has done enough to drive demand by prevailing consumers to upgrade and indulge in its new products.”
